Guide: Your Own WM 2026 Prediction Game for Your Company in 10 Minutes
The 2026 FIFA World Cup in the USA, Mexico, and Canada is just around the corner. For companies, this major event is the perfect opportunity to strengthen the "we-feeling" and connect departments in a playful way.
But nobody in HR or marketing has time for complicated Excel spreadsheets. With cupkick, you can create a professional, GDPR-compliant company prediction game in just a few minutes – completely in your corporate design and with your own apps for iOS and Android.
This step-by-step guide shows you how to get your company ready for kick-off.
What makes a professional company prediction game?
Unlike private pools, the B2B environment focuses on branding, data protection, and simplicity. Cupkick is a "white-label" solution. That means: Your employees or customers see your brand, not ours.
The key features for companies:
- Your own branding: Logo, colors, and texts adapt to your corporate identity.
- Native apps: Real apps in the App Store and Google Play Store (not just a web solution) for maximum reach.
- Made in Germany: Hosting on German servers and GDPR-compliant – secure for corporations and SMEs alike.
- Transparent model: Clear pricing structures for the entire tournament (Starter, Medium, Large).
Why you should make use of the 2026 World Cup
1. For HR & Internal Communication (Employees)
The 2026 World Cup takes place across different time zones. A digital prediction game is the perfect asynchronous team-building tool. It connects the home-office team with office colleagues and creates conversation topics beyond work.
2. For Marketing & Sales (Customers)
Use the prediction game for lead generation or customer loyalty. A branded prediction game provides daily brand touchpoints over more than 4 weeks – significantly more effective than a single newsletter.
Step-by-Step: How to Create Your Prediction Game
Step 1: Start a Free Test (No Risk)
You don’t have to buy right away. Start with the 14-day trial to see if the tool fits your needs.
- Go to cupkick.de/tippspiel-erstellen.
- Choose your desired subdomain (e.g.,
company-xy.cupkick.de). - Enter your admin details.
- After clicking "Create", you get immediate access – no waiting time.
Step 2: White-Labeling (Customize the Design)
Now we turn the software into your prediction game. In the admin area under "Design", you can customize everything with just a few clicks:
- Logos: Upload your company logo for the header and login area.
- Colors: Use your primary corporate color for buttons and navigation.
- Background: Choose from our motifs or upload your own background image (e.g., your company building or team photo).
Tip: You don’t need a graphic designer. The configurator shows you all changes in real time.
Step 3: Configure Game Rules & Bonus Tips
We provide a proven scoring system by default, but you stay in control:
- Points: The system rewards not only exact results (e.g., 9 points) but also the correct trend (3 points) or goal difference (6 points).
- Bonus questions: Activate questions like "Who will become world champion?" or "Which team will have the top goalscorer?". This keeps the excitement alive until the final.
Step 4: The Prizes (Motivation Is Everything!)
What’s there to win? Under the "Prizes" tab, you can add images and descriptions of the prizes. The top rankings (1–5) can be defined individually.
- Idea for employees: An extra vacation day, vouchers for local restaurants, or a team event.
- Tax note: Non-cash benefits up to €50 per month are often tax-free (please check with your accounting department).
Step 5: Invite & Get Started
Your prediction game is ready? Then bring the participants on board.
- Secure access: Restrict registration to your company email domain (e.g., only addresses ending in
@yourcompany.com). This keeps outsiders out. - Communication: Use the URL of your subdomain to invite the team via email or intranet.
Frequently Asked Questions (FAQ)
Is there really a custom app?
Yes! Unlike many providers, we offer native apps for iOS and Android. Your participants can conveniently submit tips on the go.
Is it GDPR-compliant?
Absolutely. We host in Germany, encrypt all data, and provide you with ready-made templates for imprint and privacy policy in the tool. You can export or delete data at any time.
How much does the prediction game cost?
We offer three packages depending on company size: Starter (up to 100 users), Medium (up to 500 users), and Large (1000+ users). You can always test without obligation.
What happens if I need help?
Our support is available to you. We assist via email with setup and administration.
Conclusion: Little Effort, Big Impact
The 2026 World Cup will be a global celebration. With cupkick, you bring the excitement professionally and securely into your company. Setup often takes less than half-time.
Want to try it without obligation?
Create your free test prediction game now